MCP

MCP Server Overview

Give your AI assistant direct access to your ad accounts

What is MCP?

The Model Context Protocol (MCP) is an open standard that allows AI assistants to securely connect to external tools and data sources. Instead of copy-pasting data between your AI and ad platforms, MCP gives your AI direct, controlled access.

AI-Native

Built for LLMs to understand and use your ad data naturally

Real-time

Live campaign data, not stale exports or screenshots

Conversational

"Pause all campaigns with ROAS below 2" just works

How it works

Configure your AI client

Add Synter MCP server to Claude Desktop, Cursor, or Windsurf configuration

Authenticate with your API key

Your API key gives the AI access to your connected ad accounts

Ask naturally

"What's my Google Ads spend this month?" — the AI handles the rest

Quick setup (Claude Desktop)

Add this to your Claude Desktop configuration file:

json

{
  "mcpServers": {
    "synter-ads": {
      "command": "mcp-proxy",
      "args": [
        "--transport", "streamablehttp",
        "--headers", "X-Synter-Key", "syn_your_api_key_here",
        "https://mcp.syntermedia.ai/mcp/"
      ]
    }
  }
}

Restart Claude Desktop after saving the config file.

Example prompts

Show me my top 5 campaigns by ROAS this month

What's my total ad spend across all platforms?

Pause all campaigns with CTR below 1%

Increase budget by 20% for campaigns with ROAS above 4

Supported AI clients

Claude Desktop

Full MCP support with tool use

Cursor

MCP integration for code editors

Pro tip

Use the get_connection_status tool (free) to verify your ad accounts are connected before running paid operations.

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